• Article  

      Bulgarian consumers' perceptions of products made in Asia Pacific 

      Leonidou, Leonidas C.; Hadjimarcou, John S.; Kaleka, A. A.; Stamenova, G. T. (1999)
      Reports the findings of a study conducted among 135 Bulgarian consumers, examining their perceptions of products from five Asian Pacific countries. The most common source of information for evaluating these products was ...